Victoria DeVita & Co.
Strategic Growth Advisory
Auntie's Creations × Victoria DeVita & Co.
Phase One gave Auntie's Creations the foundation it needed. Phase Two is about making that foundation work harder.
Over the next six months, we'll turn the new Shopify + Lovable ecosystem into a smarter, more automated and scalable system that helps Auntie's market more strategically, better understand its customers and sales, reduce repetitive work, expand its capabilities, and continue growing without creating significantly more manual work for the team.
Focus Areas
Email marketing, abandoned cart, customer follow-up, promotions, segmentation, loyalty, referrals and repeat-purchase strategy.
Visibility into sales by merch shop, organization, product, date range, fundraising, customer category and overall growth.
Reduce repetitive work between Shopify, Lovable, production systems, vendors, fulfillment partners and other platforms.
Repeatable systems for launching, managing, marketing and reporting on a growing number of organization and team shops.
Fundraising, outside fulfillment, fulfilling orders for other businesses, Amazon and other appropriate sales channels.
Ongoing organic search visibility, site performance, conversion opportunities and overall customer experience.
Roadmap
Month
01
$3,500
Primary GoalEstablish the systems, priorities and quick wins that will guide the rest of Phase Two.
Month
02
$3,500
Primary GoalGive Auntie's better visibility into where revenue is coming from while creating more targeted customer communication.
Month
03
$3,500
Primary GoalCreate more reasons for customers and organizations to return, refer others and actively promote their Auntie's shops.
Month
04
$3,500
Primary GoalMake it easier for Auntie's to add and manage more merch shops without creating the same amount of additional administrative work.
Month
05
$3,500
Primary GoalExplore ways to expand revenue and product capabilities without requiring Auntie's to bring every production method in-house.
Month
06
$3,500
Primary GoalFinish Phase Two with stronger systems in place and a clear strategy for the next stage of growth.
Always On
Phase Two isn't six isolated projects. These areas are monitored, implemented and optimized across the entire engagement.
We won't only be implementing what we already know to look for.
Part of our role throughout Phase Two is proactively identifying opportunities Auntie's may not currently know to ask for. We'll continue evaluating Shopify capabilities, apps, integrations, automations and other solutions that could save time, improve the customer experience, increase retention, simplify operations or create new revenue opportunities.
Phase Two Investment
$3,500/month
6-month initial engagement
Good to know
Third-Party Technology
Paid Shopify apps, software subscriptions, marketplace fees, APIs, fulfillment costs and other third-party technology are paid directly by Auntie's Creations and are not included in the monthly investment.
Custom Development
If a recommended feature requires significant custom development outside the normal scope of this partnership, we'll discuss it and provide separate pricing before beginning that work.
Flexible Roadmap
The month-by-month roadmap represents our current recommended priorities. We may adjust timing based on testing, platform limitations, third-party requirements, business needs, performance data or opportunities discovered during implementation. The goal is to prioritize the greatest impact rather than continuing with a lower-priority initiative simply because it was originally assigned to a particular month.
Phase Two is designed to give Auntie's Creations the systems, automation, marketing infrastructure and strategic support needed to continue growing without creating significantly more manual work behind the scenes.
The goal isn't simply to add more technology. It's to build a smarter ecosystem around the business Auntie's is already growing.
Auntie's Creations × Victoria DeVita & Co.
Phase Two